This is a marketing fail of note. The Chrysler Group recently took the Prototype RAM Power Wagon for a photo shoot last week off a beach near Trinidad, California. The team attempted to shoot the car climbing rocks at low tide but what they didn’t realise was that the tide has to come in sometime. The car got stuck in its position and then was hammered by the sea. They managed to tow the truck out of the surf the next day but I am sure the interior and most other components are throw away… Good work marketing team! Bravo!
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| Hahaha! Local surfer using it as vantage point… |