Close Menu
Zero2Turbo
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram RSS
    Zero2Turbo
    • Home
    • Contact
    • Videos
      Featured

      1,341 HP (1,000 kW) Mercedes-AMG Concept GT XX Previews Next GT 4‑Door Coupé

      By Zero2TurboJune 26, 2025
      Recent

      1,341 HP (1,000 kW) Mercedes-AMG Concept GT XX Previews Next GT 4‑Door Coupé

      June 26, 2025

      1,625 HP (1,212 kW) Track Focused Koenigsegg Sadair’s Spear Revealed

      June 25, 2025

      Chevrolet Reveal 1,233 HP (919 kW) Corvette ZR1X Ready To Take On Hypercars

      June 17, 2025
    • South Africa
    • Zero2Turbo Telegram
    Zero2Turbo
    Home»News»Mercedes-Benz New Mercedes A-Class #YouDrive Campaign
    News

    Mercedes-Benz New Mercedes A-Class #YouDrive Campaign

    By Zero2TurboJuly 1, 2013Updated:March 28, 2017No Comments
    Facebook Email Twitter LinkedIn Telegram WhatsApp
    Share
    Facebook Email Twitter LinkedIn WhatsApp Telegram

    You may recall last autumn’s Mercedes-Benz exciting and innovating campaign to introduce its new A-Class line up to the U.K. audience. It was in October of 2012 that the car maker began to drive what Brand Channel called “Social TV Innovation” with its Twitter #YouDrive campaign. The campaign took place during the popular X-Factor television series and gave viewers/Tweeters the opportunity to interactively decide the outcomes of a plot line of a series of introductory Mercedes A Class adverts. The campaign was designed to take advantage of a new generations’ comfort level with social media in general, and Twitter specifically, and to involve them with the brand. That they did, with the original video receiving over four-million views on the Mercedes A Class YouTube page. The campaign started a buzz about the A-Class that continues today.
    Mercedes has now announced that that it is continuing the campaign through the summer. Viewers can once again become a part of the creation of an updated and revised series of new adverts. The campaign has already kicked off with 10’ adverts to tease the latest creations and create excitement and anticipation prior to the full launch on 29 June.

    The campaign will then build throughout the summer using 40’ and 60’ TV adverts, and 10’ and 40’ cinema adverts using summer blockbuster opening weekends to movies like “Man of Steel” and “Pacific Rim” to garner even more attention. There will be additional marketing pieces on internet sites like YouTube, MailOnline and Evo.

    The refreshed campaign will include scenes from the original #YouDrive from last autumn, along with new scenes and plot lines that will be decided through Twitter activity. The media plan is to engage the users of the social media giant to convert them to test drives and ultimately sales of the Mercedes A-Class line.

    The Marketing Director of Mercedes-Benz UK had this to say: “The new A-Class represents a new younger, more dynamic Mercedes-Benz brand, which is reflected in this campaign. It’s a modern Mercedes-Benz that encourages people to do what we know they enjoy. In doing so, we hope to really cut through, and create a positive, lasting impression on their view of the brand.”

    Mercedes has positioned their brand as an innovative leader in automotive technology and engineering and is carrying that theme through this cutting edge marketing campaign. Look for it on a television, cinema and computer screen near you.

    Share. Facebook Email Twitter LinkedIn WhatsApp Telegram
    Previous ArticleExpensive Crash… Ferrari Crashes into Lamborghini in Fort Worth
    Next Article Accident in Nashville Makes Hummer Look Horny

    Related Posts

    Fastest MotoGP Qualifier to Win New BMW M2 CS

    June 27, 2025

    LARTE Design Updates Charisma Kit for 2025 Mercedes-Maybach GLS 600

    June 26, 2025

    Mercedes-AMG Confirms Four-Cylinder Hybrid Will Be Axed

    June 26, 2025

    AC Schnitzer Turns Up The G45 BMW X3

    June 26, 2025

    Some Big Manufacturers Are Not Interested In CarPlay Ultra

    June 26, 2025

    1,341 HP (1,000 kW) Mercedes-AMG Concept GT XX Previews Next GT 4‑Door Coupé

    June 26, 2025
    Facebook X (Twitter) Instagram YouTube RSS
    Designed by Zero2Turbo.

    Type above and press Enter to search. Press Esc to cancel.