Frozen Edition M3’s Hot Favourite in North America

So it seems the Americans are the biggest fans of the M3 frozen editions. They were both recently released in the states and wow did they get snapped up quickly. The Frozen Black Edition was sold out in 22 minutes which was 20 units in total and the Frozen Grey Edition was sold out in a mind boggling 12 minutes with 30 units sold. Seems to me that BMW has tapped into a awesome little market. Give the car a slightly different and enticing name, new matte paint job, slightly lowered suspension and a very minor difference in wheels and hey presto you have sold another 50 M3’s in a total of 34minutes.

Frozen Black Edition

Frozen Grey Edition