Close Menu
Zero2Turbo
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram RSS
    Zero2Turbo
    • Home
    • Contact
    • Videos
      Featured

      Ferrari 849 Testarossa Revealed With 1,035 HP (772 kW)

      By Zero2TurboSeptember 10, 2025
      Recent

      Ferrari 849 Testarossa Revealed With 1,035 HP (772 kW)

      September 10, 2025

      BYD Yangwang U9 Track Edition Is Unofficially The Fastest EV In The World

      August 26, 2025

      Ford SuperVan Beats Mustang GTD At The ‘Ring

      August 19, 2025
    • South Africa
    • Zero2Turbo Telegram
    Zero2Turbo
    Home»News»Guest Post: Lawyer by Day – The Death of Heritage
    News

    Guest Post: Lawyer by Day – The Death of Heritage

    By Zero2TurboOctober 5, 2011Updated:March 28, 2017No Comments
    Facebook Email Twitter LinkedIn Telegram WhatsApp
    Share
    Facebook Email Twitter LinkedIn WhatsApp Telegram
    This latest guest post is from my faithful blog follower, car fanatic and friend.
    The birth of software gave rise to disposable society. Manufacturers learnt that profit lay not in quality and tradition, but in the ingenuity of continuous upgrading. Companies like Apple and Microsoft bring home this point – the key to success can be unlocked by making sure that new products launched are made obsolete a year later. One loyal patron of this concept is the car manufacturing sector. By the time the consumer decides on a new car, convinces the bank that they have the finances to fund it, and has driven out of the show room; we can be assured that plans are in motion to develop a newer, more refined model of the very same vehicle.
    Although this is true for most car brands, certain cars are developed that make owning them and the driver feel just a little bit special – Ferrari, Lamborghini, Rolls Royce and the ever desirable Jaguar E-Type, epitomize the virtue that certain things can be timeless. This may only be so because I am part of one of the final generations whose upbringing is not (completely) characterized by technology

    And, this brings me to the point I am trying to make. I am part of the generation that appreciates pedigree and tradition. I find a Ferrari desirable because its badge reflects a proud racing heritage and a tradition steeped in sports car perfection. It is the reason that I look at a Lexus LFA or a Nissan GT-R and admire its technological wonder, but given the opportunity, would still choose a Lamborghini.

     To my generation, and those before it, a badge meant something, something that made you disregard its flaws and patriotically defend it against attack from a less established (but in every other aspect superior) rival. Today, I am not so sure that this view is commonly held – it seems that ability and ingenuity trump history. And sometimes, on very limited occasions I find myself agreeing that modernity trumps tradition.

    My case in point – The Koenigsegg Agera R. This car makes me want to renounce any sentiments I once had towards pedigree and tradition. Stuff the badge. Stuff the heritage. The Agera is pure lust and I want one now.
    -Lawyer By Day
    Share. Facebook Email Twitter LinkedIn WhatsApp Telegram
    Previous ArticleFormula 1 vs GT – Speed Comparison
    Next Article Infographic – What Makes an F1 Champion

    Related Posts

    Next Mercedes-AMG C63 Reportedly Only Gaining Two More Cylinders

    September 10, 2025

    Ferrari 849 Testarossa Revealed With 1,035 HP (772 kW)

    September 10, 2025

    Porsche Roads App Brings Scenic Adventures to Every Drive

    September 9, 2025

    Mercedes V12 Engine To Stick Around Beyond 2030

    September 8, 2025

    Manhart Crank BMW M5 Up To 897 HP (669 kW)

    September 8, 2025

    New Hybrid Porsche 911 Turbo S Packs 701 HP (523 kW)

    September 7, 2025
    Popular Posts
    • New BMW 7 Series Range Getting M760e and i7 M70 xDrive Variants Next Year
    • Lamborghini Urus South African Pricing
    • The Mercedes-Benz CLA and CLA 45 AMG Shooting Brake Are Official
    • Ferrari F12tdf Sold Out – Aperta Version Digitally Imagined
    • ‘Entry-Level’ Mercedes-AMG A35 Confirmed, S65 On It’s Way Out

    Facebook X (Twitter) Instagram YouTube RSS
    Designed by Zero2Turbo.

    Type above and press Enter to search. Press Esc to cancel.