And, this brings me to the point I am trying to make. I am part of the generation that appreciates pedigree and tradition. I find a Ferrari desirable because its badge reflects a proud racing heritage and a tradition steeped in sports car perfection. It is the reason that I look at a Lexus LFA or a Nissan GT-R and admire its technological wonder, but given the opportunity, would still choose a Lamborghini.
To my generation, and those before it, a badge meant something, something that made you disregard its flaws and patriotically defend it against attack from a less established (but in every other aspect superior) rival. Today, I am not so sure that this view is commonly held – it seems that ability and ingenuity trump history. And sometimes, on very limited occasions I find myself agreeing that modernity trumps tradition.