To create buzz and awareness around his new brand he decided to develop a 3-ton can of the drink and raise it 100m in the air.
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CEO Ola Källenius is said to be the biggest advocate for the project within Mercedes-Benz.
It costs more than double the Lamborghini Urus Performante but clearly, the customers are not phased.
There are only 50 units of the special creation planned for production and unit 41 is destined for Spain.
Customers will start taking delivery of their all-electric Ferrari in 2026.
Rumours suggest that the 812 replacement will be powered by a brand-new, naturally aspirated V12 engine.
The rather prominent body kit is not only there for extra menace but also adds some functional aero.
These two cars were styled by Lamborghini Centro Stile and pay tribute to masterpieces of Lamborghini design.
It will be over 5m in length with a profile that is “part saloon, part crossover”.
At the time of writing a final decision has not been made.