Top dog, David Bechkahm, has joined Jaguar as their brand ambassador the the Chinese Market. Jaguar feel this move will help support their forthcoming product launches in the Chinese market and I think this is a very good move. The partnership will entail Beckham featuring in some TV commercials and print adverts in China and I am quite sure he will be given a car (or two).
“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. It’s an honour to support a brand with such an amazing heritage.” – Beckham