2025 marks a monumental year for Jaguar as their 90th anniversary coincides with the most significant transformation since their debut in 1935.
With the exception of the F-PACE crossover, the current Jaguar lineup is slated for discontinuation, with remaining inventory ensuring a smooth transition until next year. This strategic move positions Jaguar to compete directly with established luxury brands like Aston Martin and Bentley.
JLR CEO Adrian Mardell emphasizes a return to “return to its DNA” through exclusive platforms, a stark contrast to the previous generation’s shared architecture with Range Rover models.
Gerry McGovern, JLR’s Chief Creative Officer, promises a design language that pays homage to Jaguar’s heritage while remaining resolutely forward-thinking.
The brand’s electrification journey takes centre stage with the unveiling of its first next-generation electric vehicle concept planned for December this year.
A Glimpse into Jaguar’s Electric Future:
- GT: Debuting in 2025 at JLR’s Solihull factory, the brand’s first EV utilizes the all-new, Jaguar-exclusive JEA platform. This midsize (potentially larger) four-door boasts a sloping fastback roofline and is poised to be the most powerful production Jaguar ever. Expect a range exceeding 700 km (434 miles).
- Electric Midsize Crossover: A potential 2026 arrival.
- Electric Large Crossover: Anticipated for 2027.