The big decision for the boss Adrian Hallmarkregards is whether to add a fourth model line.
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They are now busy with some hot-weather testing right here in South Africa.
That benchmark currently resides at Gaydon thanks to a Range Rover Sport run in 2014.
That is one serious collection of creations heading for the show.
The Bentayga PHEV will incorporate the same setup as the Porsche Panamera E-Hybrid.
The 4.0-litre twin-turbo V8 kicks out 542 horsepower and 770 Nm of torque.
With this performance increase a sprint of 4 seconds or below is not far off the cards.
Although the car looks very different, the kit is actually made up of just three sets of components.
Wheelsandmore have tinkered with the software to create a beastlier version.
Although the V8 means the car weighs 45kg less, it still tips the scales at 2.4 tons.