Porsche and Rimac Confirm New Joint Venture with Bugatti, called Bugatti Rimac.

Yesterday the rumours were confirmed and we can now welcome Bugatti Rimac.

Porsche and Rimac Automobili have finalized the plans to establish a new joint venture including Bugatti, named Bugatti Rimac. The two companies‘ CEOs Oliver Blume and Mate Rimac signed the relevant contracts, establishing the share split in Bugatti Rimac with 55 percent being held by Rimac Automobili and 45 percent by Porsche.

The formation of the joint company is due to take place in the fourth quarter of 2021, subject to the approval of antitrust authorities in several countries. Bugatti will be brought into the joint company by current owner Volkswagen and the shares will then be transferred to Porsche. The new company Bugatti Rimac combines the genes of both strong brands. Together they form an attractive automotive company, for customers as well as for employees.

The venture will be based out of Zagreb, Croatia. However, Bugatti cars will continue to be produced at the brand’s factory in Molsheim, France.

Oliver Blume, Chairman of the Executive Board at Porsche AG: “We are combining Bugatti’s strong expertise in the hyper sports car business with Rimac’s tremendous innovative strength in the highly promising field of electric mobility. Bugatti is contributing a tradition-rich brand, iconic products, unique quality standards and craftsmanship, a loyal customer base and a global dealer network to the joint venture. In addition to technology, Rimac is contributing new development and organizational approaches.”

Mate Rimac, founder and CEO of Rimac Automobili: “This is a truly exciting moment in the short, yet rapidly expanding history of Rimac Automobili and this new venture takes things to a completely new level. I have always loved cars and can see at Bugatti where passion for cars can take you to. I can’t begin to tell you how excited I am by the potential of these two brands combining knowledge, technologies and values to create some truly special projects in the future.”

Mate Rimac also confirmed plans for EVs as he told Autocar, “within this decade, there will be fully electric Bugattis.” He also said Bugatti will continue producing vehicles with internal combustion engines, but they’ll be “very heavily hybridized.”

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