It could emerge as a limited-production, track-focused flagship built to honour a century of Ferrari racing heritage.
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According to sources cited in a recent report, the Luce is expected to start at around €550,000 in Europe.
Inside, a dedicated plaque quietly confirms that this is not just any Purosangue.
Some enthusiasts have pointed out that it doesn’t quite match the spine-tingling soundtrack of earlier halo cars.
Sources familiar with the matter suggest Ferrari is working on a more performance-focused variant of its four-door thoroughbred.
The idea of a Ferrari 355 that blends classic character with modern performance and reliability is undeniably compelling.
A key upgrade is a carefully tuned NOVITEC high-performance exhaust system equipped with metal catalysts.
The interior and exterior of the Luce has been developed by design firm LoveFrom, part-founded by former Apple design chief Jony Ive.
Ferrari describes this project as a collaboration across three continents.
That result blew past the previous Enzo headline sale of around R100m back in 2023.